Find Research
Our World View
Industry Perspectives
Research Program
Parallax View Magazine
> stay tuned
View our collections of research around key subject areas:
>
>
>
>
ERP
>
>
>
>
>
>
>
SRM
>
>
WMS
 
 
Demand Collection
Untitled Document

Demand Management

Demand Management has never been more important. From demand creation to marketing automation, demand forecasting, merchandising and assortment planning, collaboration with suppliers, and managing S&OP, getting demand management right is no longer just an option. This is an area ChainLink has intensely researched since our founding. Below is a collection of articles and reports to help you master Demand Management.

To learn more about how ChainLink Research can help you with demand management, please contact us via email or call us.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _


Supply Chain Market: (Parts 1-2)

Demand Management Planning: (Parts 1-2)

Demand Management Retail: (Parts 1-2)

Demanding Times Series: (Parts 1-5)

Demand Management in the Second Decade Series: (Parts 1-3)

  • Demand Management in the Second Decade - A Structured View - Part One of Three -- Here we present our framework for demand management. Companies that excel at Demand Management know how to predict and grow demand. They effectively segment their markets and channels. They analyze demographics and capture and analyze new audiences. They use price optimization and are smart about the use of promotions. They know when and how to do consensus and collaborative planning, and are able to effectively stay ahead of their competition by sensing and discovering Demand - new markets and new customers - by using web analytics and Marketing Automation.
  • Demand Management in the Second Decade - The Strategic View - Part One of Three -- Demand Management has never been more important. From demand creation to marketing automation, demand forecasting, merchandising and assortment planning, collaboration with suppliers, and managing S&OP, getting demand management right is no longer just an option.