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An Empirical Analysis of the Effect of Supply Chain Disruptions
on Operating Performance
Supply Chain professionals all knew there was a linkage
between supply chain performance and shareholder value. But
no one ever did the work involved in understanding it and
validating this with hard numbers. After all, the two constituencies
for this output would be the hard-edged number lovers—CEO’s
who care about shareholder value, and supply chain executives,
who would clearly put the results to work. Kevin B. Hendricks
of Richard Ivey School of Business at The University of Western
Ontario and Vinod R. Singhal of DuPree College of Management
at Georgia Institute of Technology wrote their seminal report
two years ago on this topic.
They looked at over one thousand companies’ supply
chain glitches and related these to their subsequent impacts
on shareholder value. Staggering impacts based on issues
such as delays in new product introductions, short or delayed
shipments, etc., resulted in an average of over 10% reductions
in shareholder value! (figure 1)

figure 1
But, with shareholder value an ongoing story of gloom, today
the story is more fundamental—back to operating performance—the
real story.
So, Hendrick and Singhal are back at it again with new research.
This new paper documents the impact of supply chain
disruptions on operating performance. Based on a sample of
885 disruptions
announced by publicly traded firms, they estimate that in
the year leading to the announcement, firms on average experience
a 107% drop in their operating income, 114% drop in return
on sales and 93% drop in return on assets. During this time
period, the level of return on sales drops by 13.78% and
return on assets by 2.32%. Firms that experience disruptions
face on average 6.92% lower sales growth, 10.66% growth in
cost, and 13.88% growth in inventories. More importantly,
firms do not quickly recover from the negative economic consequences
of disruptions. During the two-year time period after the
disruption announcement, the changes in operating income,
sales, total costs, and inventories are insignificantly different
from zero.
If you want these papers, you can contact Vinod Singhal
at:
.
This new paper is a great motivator for continued process
and systems investments. It provides a compelling view
into the financial consequences of demand-supply mismatches.
Another extremely important point in the overall research
is that supply chain 3Pe improvements must be made
by small firms, as well as large. Though large firms get
all the
press (both positive and negative), the small firms
are more adversely
affected by glitches, like running the risk of losing
customers.

Figure 2
"Disruptions are likely to adversely affect the short
and long-term profitability of the firm. It can lead to both
short and long-term loss in sales and market share, lower
sales price due to markdowns of excess inventories, and could
prevent the firm from capitalizing on strong market demand
due to unavailability of products. Disruptions can negatively
impact customer service if customers are unable to get the
products they want at the time they asked for. Poor customer
service leads to higher customer dissatisfaction and lower
loyalty among customers. Disruptions can adversely impact
the firm’s reputation and credibility among customers,
causing customers not to consider the firm as a possible
source for meeting their future needs,” says Henrick
and Singhal. ChainLink’s research on the CPG Retail
tug of war indicated likewise, that firms would be ‘fired’ by
their customers for poor supply chain performance.
Who should read these papers?
- CEOs, who are worried about
shareholder value and operation performance improvements
in their firms.
- CFO, CIO and VP of Supply Chains who are
responsible for strategy and implementation of process
and technology
improvement
that will improve over-all business improvements in the
firm.
- VP of Sales who don’t release ‘till
it is too late, then lose share with their customers due
to poor
supply
chain operations.
Get the report from Prof. Singhal!
©2003
ChainLink Research, Inc.
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