Businesses are already beginning to understand that social networking is opening them to big challenges as their customers have a voice. On the Facebook pages, Yelps, Twitter, and other forum, consumers are free to comment on anything about your business, your products, your service levels, your sustainability policies, your supply chains, your employees.
In this video/slide share, Sree Hameed shares his perceptions on the challenges of giving voice to those who may not have had the chance to propagate their ideas before. This can bring exciting opportunities for a richer work experience and higher levels of integration, bringing down the silos, across the value chain:
Flow of money/cash processes
Flow of material/product creation through service
Flow of buying/creating the desire to purchase (marketing and sales)
The inherent big idea here is that social networking has the power to give voice to those whose ideas may not have had a channel before. And as it is changing the structure of governments, that also has the power to change the very structure of the way we work.