Satisfying Customer Preferences via Mass Customization and Mass Production
Kai Jiang, Hau Lee, Ralf Seifert
on Aug 1, 2004
Two operational formats-mass customization and mass production-can be implemented to satisfy customer preference-based demand. The mass customization system consists of twostages-the initial build-to-stock phase and the final customize-to-order phase.
Login or Register Here
Please login or register below (at no cost) to view this item.
Existing Members -- Login Here Please
New Members -- Register Here Please
Log in to access registrant-only research and/or to edit your account profile and preferences.