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Report
DEMAND MANAGEMENT:
Technology for MANUFACTURERS

Cynicism still rules for manufacturers and their forecasting attitudes - at their peril. Statements about forecasting practices such as, "The forecast is always wrong," or "We just use last month's forecast and change when real life happens," are all too common. Users feel that, for their trouble, forecasting yields small returns for their efforts. Yet, they are not giving up! Demand and forecasting projects were cited in our research as the number one investment for this year.

In this report we present a new model for demand management, unique perspectives on the challenges faced by manufacturers, different approaches and technologies available, and an evaluation of existing solution providers. The audience is not just manufacturers but also suppliers, since many companies opt to have their partners provide forecasting for them. It is also intended for the myriad of partners with whom manufacturers need to share their demand processes and data.



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