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Article
What Not to Web

Paying homage to the geeky and practical world of web developers and designers.


Full Article Below

Cambridge Enterprise Forum hosted What Not to Web (turn up your volume) moderated and delivered by Fresh Tilled Soil. I felt totally at home with the introductory pre-session play list sharing by some of the Fresh Tilled Soil team and the sneakers and torn jeans of Richard Banfield, the leader of their firm and a real thought leader on the issue of what to web or not to web. 

This was a lesson in Zen, in trend, and what works on the web. The web world is already working its way into phase three - Web 2.0 plus all mobile access within the next few years. Web 2.0 is barely understood by most. But social networking, shared services, workflow, and inter-enterprise process management are all enabled by these, so it behooves marketers, CEOs and developers to understand this world and where it is going.

A series of web sites was subjected to a '20 minute makeover' (a great learning technique which was used to see a variety of businesses and how they can web better). A great panel, the founders of Grasshopper.com, and web-o-matic who webbed their way to business success, along with Banfield and the audience, judged several sites and discussed how to improve them.

We discussed technology, tools, design, social networks; small vs. large business; content vs. product vs. services sites; as well as understanding demographics and their interests and preferences for interaction.

The audience was a collection of seasoned (that means older) as well as young (that means poor) entrepreneurs, with a zest for learning that transcends age. And that was one of the critical learnings - good design transcends groups.



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