JDA 3D Video #1: This video clip is large and will take a minute or two to start playing. You may choose to go back to the article and continue reading until it loads up.
The sound recording level is quite low. You may not be able to hear it, but should be able to see from the 3D visual what they are doing.

Here you can see the presenter build up the shelf from the CAD drawing store layout, populate it with products, convert the flat product images from 2D to 3D, and then zoom in and rotate the view of a specific product.